![]() Investment banker Rohan in Mumbai and his sister, Ritu in Chennai.Īn architect Rohit in Ahmedabad and his traveller friend, Ronnie in Pune. Like Amrita aunty in Mumbai and her daughter Preeti at a campus in New York. It’s a montage film showcasing various characters as TV Buddies. The film has been conceptualised by Scarecrow Communications and directed by Bosco Bhandarkar of Good Morning Films. And they could be living in any part of the world.Īll this is made possible by dittoTV, India's first OTT TV platform that offers Live TV and videos on all internet-enabled devices. TV Buddies could be your mom, dad, relatives, childhood friend or just about anyone. Based on this insight, in the campaign, the term ‘TV Buddy’ was coined. DittoTV rolls out its new campaign ‘#TVBuddy’ which showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it.
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